Arhai's Balkan Folktronica: Serbian Ethno Music Reimagined for British Market
Keywords:
Arhai, Jovana Backović, world music, ethno, balkan folktronicaAbstract
This article focuses on Serbian composer Jovana Backović and her band/project Arhai, founded in Belgrade in 1998. The central argument is that Arhai made a transition from being regarded a part of the Serbian ethno music scene (which flourished during the 1990s and 2000s) to becoming a part of the global world music scene, after Jovana Backović moved from her native Serbia to the United Kingdom to pursue an international career. This move did not imply a fundamental change of her musical style, but a change of cultural context and market conditions that, in turn, affected her cultural identity.References
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